We help a private equity firm assess the data of a potential investment and size up the best way to commercialize it. This helps the firm invest more judiciously and in some cases, increase their bid for a potential investment given the potential synergies of the data. We recently completed an assignment for a major East Coast PE firm. In that case, we evaluated the potential incremental synergies of creating new products from analytics on transactional data a certain company already had. Call for more details.